1. What Are Cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to provide information to website owners, and to support analytics and marketing functions.
This policy explains what cookies and similar tracking technologies we use on www.strataverra.com, why we use them, and how you can control your preferences.
This policy should be read together with our Privacy Policy, which explains how we collect, use and protect your personal information more broadly.
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
Essential cookies - to remember your cookie consent preferences and ensure the website functions correctly.
Analytics cookies - to understand how visitors interact with our website, including which pages are visited, how long visitors spend on each page, and how they arrived at our site. This helps us improve the website experience.
Marketing cookies - to connect website activity with our customer relationship management system and to measure the effectiveness of our marketing campaigns, including campaigns run through LinkedIn.
3. Your Consent
How we ask depends on where you are visiting from, which we work out from your browser's time zone.
- Visitors in Europe and the United Kingdom (or where we cannot tell) see a cookie banner when they first visit. No analytics or marketing cookies are loaded until you accept them. You can accept all cookies, reject all non-essential cookies, or choose the categories you wish to allow (Analytics and/or Marketing).
- Visitors elsewhere, including Australia, see a short notice when they first visit. Analytics and marketing cookies are used from the start, and you can switch either category off at any time from the notice ("Opt out") or the Manage Preferences option.
Your preference is saved so that you are not asked again on subsequent visits. You can change your preferences at any time by selecting the option available on our website.
If you reject or switch off analytics and marketing cookies, only essential cookies required for the website to function and to remember your choice will be used.
4. Cookie Categories and Details
The following tables describe the specific cookies used on our website, organised by category.
4.1 Essential Storage
The following storage is necessary for the website to function and to remember your cookie consent preferences. It does not require your consent.
| Name | Provider | Purpose | Type | Expiry |
|---|---|---|---|---|
| sv_cookie_consent_v1 | Strataverra | Stores your cookie consent preferences (which categories you accepted or rejected) | Local storage | Until cleared |
4.2 Analytics Cookies
These cookies help us understand how visitors use our website. They collect information in an aggregated form. In Europe and the United Kingdom they are only set if you accept the Analytics category; elsewhere they are set unless you switch the category off.
| Cookie Name | Provider | Purpose | Category | Expiry |
|---|---|---|---|---|
| _ga | Distinguishes unique visitors by assigning a randomly generated identifier | Analytics | 2 years | |
| _ga_* | Used by Google Analytics 4 to maintain session state | Analytics | 2 years |
4.3 Marketing Cookies
These cookies are used to connect website visits with our CRM system and to track conversions from marketing campaigns. In Europe and the United Kingdom they are only set if you accept the Marketing category; elsewhere they are set unless you switch the category off.
| Cookie Name | Provider | Purpose | Category | Expiry |
|---|---|---|---|---|
| __hstc | HubSpot | Tracks visitors across sessions. Contains domain, visitor ID, and visit timestamps | Marketing | 13 months |
| hubspotutk | HubSpot | Tracks visitor identity. Passed to HubSpot on form submission for contact deduplication | Marketing | 13 months |
| __hssc | HubSpot | Tracks current session. Contains domain, page view count and session start time | Marketing | 30 minutes |
| __hssrc | HubSpot | Determines if the visitor has restarted their browser to identify new sessions | Marketing | Session |
| li_sugr | Used by LinkedIn for browser identification | Marketing | 3 months | |
| bcookie | Browser identification cookie set by LinkedIn share buttons and ad tags | Marketing | 1 year | |
| lidc | Used by LinkedIn for data centre selection and routing | Marketing | 24 hours | |
| UserMatchHistory | Used by LinkedIn Ads for conversion tracking and retargeting | Marketing | 30 days | |
| AnalyticsSyncHistory | Used by LinkedIn to store information about the time a sync took place with the lms_analytics cookie | Marketing | 30 days | |
| li_fat_id | Used for LinkedIn Insight Tag conversion tracking via member indirect identification | Marketing | 30 days |
5. Third-Party Cookies and Data Processing
Some cookies on our website are set by third-party services. When analytics or marketing cookies are in use, information may be collected and processed by the following third parties:
Google (Google Analytics 4) - collects website usage data including pages visited, session duration and traffic sources. Data may be processed in the United States. Google's privacy policy is available at https://policies.google.com/privacy.
HubSpot - connects website visits with contact records in our customer relationship management system. Data may be processed in the United States or Australia depending on our account configuration. HubSpot's privacy policy is available at https://legal.hubspot.com/privacy-policy.
LinkedIn - measures conversions and engagement from LinkedIn advertising campaigns. Data is processed by LinkedIn in accordance with its privacy policy, available at https://www.linkedin.com/legal/privacy-policy.
We take reasonable steps to ensure that these third parties handle personal information in accordance with applicable privacy laws. For more information about overseas disclosure, see Section 11 of our Privacy Policy.
6. How to Control Cookies
You can control cookies in the following ways:
Cookie banner or notice - when you first visit our website, you can accept or reject non-essential cookies (Europe and the United Kingdom), or open the settings from the notice and switch categories off (elsewhere).
Manage Preferences - you can update your cookie preferences at any time by selecting the option on our website.
Browser settings - most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, or to notify you when a cookie is being set. The steps to manage cookies vary by browser:
- Google Chrome: Settings > Privacy and Security > Cookies
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy
- Microsoft Edge: Settings > Privacy, Search, and Services > Cookies
Google Analytics opt-out - you can opt out of Google Analytics across all websites by installing the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Please note that disabling or blocking certain cookies may affect the functionality of our website.
7. Updates to This Policy
We may update this cookie policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. The current version will always be available on our website.
Where changes are material, we will reset your cookie consent preferences so that you have the opportunity to review and update your choices.
8. Contact Us
If you have any questions about this cookie policy or how we use cookies and similar technologies, please contact us:
Privacy Officer
Strataverra
Email: privacy@strataverra.com
Website: www.strataverra.com